Union Park Wins Silver Award at National Sales and Marketing Awards
Union Park by Hillwood received Silver Award honors for Best Community Signage. As part of a rebranding campaign, signage was updated inside and outside the community to easily convey lifestyle and price points. Signage along a busy stretch of highway needed to be bold and easy-to-digest. Signage inside the community was redesigned to reflect the theme of a nature-oriented community and to direct consumers to model homes based on their budgets.
The Nationals salutes and honors the best in the building industry for their determination, integrity, creativity and endurance.
“The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing and sales,” said Linda Hebert, chairperson of the Nationals. “NAHB’s commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition’s inception.”
Started in 1982 as the Institute of Residential Marketing, The Nationals award program continues to recognize superior new home sales and marketing achievements.
With 61 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams.
During a three-day judging process, a panel of 7 industry professionals from across the country determined the Silver and Gold award winners from a field of nearly 1,300
The Nationals are co-sponsored by Wells Fargo Home Mortgage.
To view sliver award winners, visit http://www.thenationals.com